FLEXCRAFT® is one of Everflow's premier foam insulation brands. For Everflow’s 2025 FLEXCRAFT® catalog and E-catalog, I led the full layout design, ensuring a cohesive and visually clean experience across both print and digital formats. From retouching product imagery to refining typography and data accuracy, I managed every detail to create a professional and functional catalog that also serves as an effective checkout tool.
What I Did
Designed the full layout for both the print and E-catalog versions of FLEXCRAFT®.
Edited all product photos in Photoshop to enhance clarity and vibrancy.
Created and formatted product tables using provided data, double-checking for accuracy.
Applied a unified design structure across all sections, using color changes to distinguish categories.
Refined type spacing throughout the catalog to ensure proper functionality in its digital checkout format.
Why It Matters
A well-designed, consistent layout enhances user experience and brand perception.
High-quality product imagery increases visual appeal and trust in the product.
Accurate data presentation ensures buyers have the correct specifications when placing orders.
Consistent formatting across sections improves navigation and readability.
Precise typography and spacing are essential for seamless E-catalog functionality, especially when used as a transactional tool.