For Raven’s 2025 launch of its new PVC Cement product, I led the design layout process, ensuring a clean look that incorporated specific color schemes for different cement types. After two weeks of exploring competitor designs, my managers and I finalized a concept, and I adapted it with the required color variations.
What I did
Led the design layout for Raven’s new PVC Cement product
Researched competitor packaging for two weeks to guide design decisions
Collaborated with two managers to finalize the visual concept
Applied required color schemes for different cement variations
Why it matters
Strengthened Raven’s brand presence in a competitive market.
Delivered a clean, visually distinctive packaging design.
Clearly differentiated product variations.
Maintained brand consistency.