Raven, Everflow’s long-standing brand, needed a refreshed visual identity but lacked a clear direction. I was given creative freedom to explore new design ideas starting from just a raven head graphic. Through research, experimentation, and several iterations, I developed a new logo that builds on the original design—adding a body and refined elements while maintaining the brand’s established style and color.
What I Did
Took creative lead on reimagining the Raven brand with minimal initial direction.
Conducted visual research to find inspiration and shape design direction.
Explored multiple design concepts, starting with the existing raven head.
Added new elements like the body to give the logo more character and presence.
Integrated elements of the old logo into the final design to preserve brand recognition.
Why It Matters
Revitalized a legacy brand with a fresh, modern design while honoring its roots.
Provided a clear visual direction where none existed, helping move the brand forward.
Strengthened brand identity by adding distinct character to the logo.
Demonstrated initiative, adaptability, and creative problem-solving.
Contributed to long-term brand consistency by building on the original design foundation.