In 2025, I led the rebrand of Raven and designed packaging for its first returning product, Duct Tape. Drawing inspiration from competitor research, I created a bold, fierce design that showcased Raven’s colors and reinforced its revitalized brand identity.
What I did
Led the rebranding of Raven’s visual identity
Designed the packaging for Raven’s new Duct Tape product
Researched competitor designs for market and aesthetic insight
Developed a bold, brand-aligned design that highlighted Raven’s colors
Why it matters
Marked Raven’s reentry into the market.
Created packaging that stood out and embodied the brand’s new identity.
Reinforced brand recognition.
Appealed to consumers through a strong, confident visual style.